Goldwell Haircolor Model 2012 Keratin Treatments 2013 Jotovi Keratin Treatment  Jotovi Premier Keratin Treatment is a revolutionary hair re-constructor and volume reducing treatment that eliminates frizzy hair, leaving it straight or wavy.  It works on all hair types, differing only on the method of application. This service is recommended for all hair color customers, and for virgin hair. Considering the way it works, we call it a "Deep Leave-In Conditioner" in which the major ingredient is keratin extracted from the human hair. These treatments will be done before a color service, or three days after a chemical service. Jotovi Keratin is a permanent hair repair process. The replaced keratin and coating on the hair is intended to last the remaining life of the hair.  And also making the hair straighter, smoother, and less frizz. In normal healthy hair, keratin accounts for approximately 90% of the hair structure. Keratin is principally responsible for the hair’s strength and resistance to general wear, while moisture is mostly responsible for its elasticity, flexibility, softness and manageability. Jotovi Keratin is quite simply the fastest, most technically advanced and efficient hair repair system in the world. All hair types benefit from this new technology, but the most dramatic results are seen in extremely damaged porous hair. The treatment should be used every 2-3 months. Jotovi Keratin heals, repairs, moisturizes and protects damaged hair, therefore you can use the treatment safely and not risk of damaging the hair, even if it is chemically treated or if you have a permanent wave.

Goldwell Haircolor Model 2013 Joseph Kellner Photoshoots 2013 Jotovi Keratin Treatments can be used on all hair types and any type of damaged hair with amazing results. Wait at least 1 week after doing the keratin treatment for any type of hair color. Can I have this treatment done if I am pregnant? Yes!

Goldwell Haircolor Model 2013 Joseph Kellner Photoshoots 2013 Joseph Kellner Tips for Dry Hair If you’ve lightened, dyed, straightened or permed your hair, or even if you blow it dry regularly, it can become dry and brittle. Over-processed hair can suffer from split ends and damage to the cuticle, which makes it break easily and appear dull. To heal and protect your hair, try these simple techniques that can help it regain its luster and length.The best thing you can do for overprocessed hair is to cut back on harsh chemical treatments.  Joseph Kellner’s soon to be published book, "If Looks Could Thrill" on healthy hair recommends that you avoid hot styling tools. “All that combing, blow-drying, and straightening can take their toll on your hair.” You should avoid coloring, perms and chemical treatments, and even protect your hair from the sun, until it regains its health. Joseph recommends using products that contain moisturizing ingredients. A gentle shampoo such as "sulfate free" shampoo will help your hair retain the natural oil it needs to keep from drying out. When shampooing, avoid “over-scrubbing.” And  you should apply conditioner to the ends of your hair before you shampoo, so they are better protected and easier to work the shampoo throughout the hair. This will help eliminate breakage from over shampooing! Condition and Oil the hair! “condition, condition, condition,” Joseph Kellner advises. Even on days when you don’t shampoo, rinse your hair and apply conditioner, or use a leave-in formula such as a leave-in conditioner. But realize that your hair can absorb only a limited amount of conditioner. Using a large amount is not necessary. On a weekly basis, I recommend using virgin olive oil.  Warm it up, massage it into your hair and scalp, and let sit at least half an hour to replenish your hair’s shine. Get A Trim!  A haircut can help your hair’s overall health. While you wait for the damaged area to grow out, keep your ends trimmed to reduce your chance of split ends. Split ends occur when your hair cuticle becomes damaged, and they can travel up the strand to give you frizzy hair.